ACTIVATIONS (INCL . PRODUCT AWARENESS, DEMONSTRATIONS & SAMPLING) 
 Marketing strategies and activities that directly engage with target audiences at a more personalized and localized level, often outside of traditional mass media channels. These activations are designed to create either brand awareness, education, generate leads, and or drive conversions by fostering direct interactions with consumers. Visible, hands-on exposure to products or services are designed to increase customer confidence and sales.

EXHIBITIONS & PRODUCT LAUNCHES 
 Curated displays/POP UP’s that showcase products or services, highlighting the unique value proposition.

ROADSHOWS 
 Targeted events spanning specific locations e.g., schools, trade shows, campuses, or other relevant venues to conquer specific markets and foster brand engagement.

CSI CAMPAIGNS 
 Philanthropic endeavors, enhancing brand image and contributing positively to society